Food Marketing

Year of erogation: 
Unit Coordinator: 
Disciplinary Sector: 
Rural economy and evaluation
First semester
Year of study: 
Language of instruction: 


Learning outcomes of the course unit

Understanding the management and marketing of a food farm and firm , both with a supply chain and industry perspective and the food consumers’ perception and preferences.
Students will gain skills related to the analysis of case studies of agro-food chain using the knowledge acquired during the course.

Course contents summary

Develop an integrated system of knowledge capable of introducing students to the study of structural and evolutionary dynamics of the food industry on competitive corporate governance illustrate the general aspects of structure and operation of food businesses and specific analysis of marketing.

Course contents

Activities, processes and operating systems
The budget
Accounting tools for economic decisions
The traditional concept of marketing
The concept of market orientation
The globalization of markets and emerging values
The new digital technologies
International marketing m(cenni)
Busienss Model Canvas

Recommended readings

Marketing Agroalimentare
Cristina Mora
Create Mc Graw Hill
For Erasmus students available under request lectures /material in english

Teaching methods

Lectures, case studies and seminars

Assessment methods and criteria

The final examination will be written and will consist of 20 questions divided into three parts:
- multiple choice questions with only one correct answer between three;
- 1 question on balance sheet analysis or accounting instruments with the result to be identified between three;
- T/F quetsions;
- 3 open questions